may18_XXXXXL19
May 2018 was a month that brought about a lot of changes in the world of SEO. One of the major updates during this period was the rollout of the May 2018 Google Core Algorithm Update, which impacted the ranking of many websites worldwide. Webmasters and SEO experts had to stay on their toes to keep up with the changes and ensure that their websites remained relevant in search results.
One of the most important factors that were impacted by the May 2018 Google Core Algorithm Update was content quality. Websites with low-quality content saw a significant drop in ranking, while those with high-quality content were rewarded with better visibility in search results. This made it essential for website owners to prioritize the creation of high-quality, informative, and engaging content to improve their search engine optimization.
However, creating quality content is not just limited to the text on your pages. The quality of visual content, such as images and videos, also plays a crucial role in SEO. Websites with visually appealing and relevant images and videos tend to perform better in search rankings. This is because they not only provide a better user experience but also make it easier for search engines to understand the context of the page, thereby improving its overall relevancy and authority.
may18_XXXXXL56endianx
Another update that happened in May 2018 was the announcement of the Google Chrome update, which marked all HTTP sites as "not secure". This update was a step towards ensuring a secure browsing experience for users all over the world. This meant that if your website was not SSL certified and still operated over HTTP, it was likely to face lower rankings, and users may see it as an unreliable and unsafe website.
To address this issue, website owners had to consider migrating their websites from HTTP to HTTPS by obtaining an SSL certificate. Doing so not only improved the security of the website but also boosted its SEO performance by gaining a higher ranking in search results. Moreover, it also allowed the website to provide a better user experience and capitalize on user trust, which ultimately led to better conversions and engagement.
may18_XXXXXL56endia6024
Finally, May 2018 also saw another major SEO change in the form of Google's mobile-first indexing. This update meant that Google would use the mobile version of a website for indexing and ranking, instead of the desktop version. This was a reflection of the increasing use of mobile devices for browsing and the need for websites to focus on creating a mobile-friendly user experience.
Creating mobile-friendly websites requires more than just responsive design. Websites had to optimize their content for mobile screens, improve their loading speed, and ensure that all elements were easily accessible with a thumb or a finger tap. Additionally, creating AMP (Accelerated Mobile Pages) for websites also improved their mobile SEO performance, as they improved page speed, reduced bounce rates, and provided a better mobile user experience, leading to better engagement and conversions.
In conclusion, May 2018 brought about several major SEO changes, which shifted the focus towards creating high-quality content, ensuring website security, and optimizing for mobile devices. To navigate these changes successfully, SEO experts had to keep up with the latest updates, stay informed about best practices, and implement them for their websites, thereby improving their overall SEO performance and staying ahead in the competition.
